If you’re about to open your glamping site, you will have put in a lot of hard work and hopefully your bookings are coming in quickly. Here are some tips on how to build your reputation and attract a steady stream of guests.
Promote your destination through existing websites
You probably already have a website that potential guests can access, but you need to stand out and build traffic to your site. It’s not always easy as a new business starting out, but by connecting yourself to a larger travel website you can reach a wider audience.
Join an affiliate network
Consider joining an affiliate network – an intermediary between you and websites promoting glamping sites. These networks promote your destination and, if guests use the network to book your site, then you pay commission. TradeTracker is one of the most popular affiliate networks.
You can also pay for online advertising with travel operators, online publishers and with travel bloggers. It may be worth considering some initial investment in this to help you build your brand in the early days.
Make sure your website is user friendly
Your website showcases your business so make sure it is as user-friendly as possible. If it’s unattractive or difficult to use, then potential guests will look elsewhere. Make sure the information is easy to find, that you have a good search function and a fully integrated, easy-to-use, booking system. More tips on building a website can be found in our blog: ‘How do I build a good glamping website?
Use social media effectively
Make sure you have an attractive Instagram and Facebook channel with beautiful photography that shows your glamping site to its best advantage. Think about launch promotions such as an extra night free if guests book two nights. Or run a competition on Facebook offering a free stay at your site – it will attract attention and you can collect the details of those who enter and send them a thank you in the form of a discount.
Think about using travel influencers
Social media influencers are more important than ever and using them to promote your glamping site can be a smart move. Invite an influencer for a short stay in exchange for producing content in the form of a blog and posts on social media. It will encourage their followers to think about booking a holiday with you. An example is kidsproofvakantie.nl and mumsnet in the UK which are both aimed at the family market.
Good online reviews are very important, particularly in the travel industry, because a holiday is a major purchase for most consumers. According to marketing specialists, Invesp, 90% of consumers read online reviews before using a business. Tripadvisor is the biggest player in this field, so, if your guests have enjoyed their stay with you, ask them to write a short review. Once you have a number of positive write ups then you will attract more guests, more quickly.
if you have questions about this blog, don’t hesitate to contact us.
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