You’ve put in all the hard work creating and running your glamping business, so you need to make sure you’re attracting the widest possible range of potential guests. A good website is a must. It’s your showcase. But how do you go about building a website that will make you stand out from the crowd? Here are some tips.
1. Good design
A good website starts with good design. It should be stylish, easy to use and to read, and should show your glamping site at its best. Good design needs experience and it is best to outsource the job to a professional. Do you have a strong corporate identity? Does your brand stand out? These are things a designer can help you with and, in the long run, it is money well spent.
2. Good navigation
How many times have you left a website because it is hard to use, it’s cluttered, or you can’t find what you are looking for? A good website is easy to navigate, is clear and concise, and shouldn’t require more than three clicks to get to the information that you want. Put a navigation bar at the top of the screen and make sure it is always visible when visitors scroll through your website. You should also add a search function to save visitors’ time.
3. Good images
It may sound obvious, but invest in good photography. If you don’t have a good eye, then get a professional to do it for you. Your glamping site needs to be seen at is best. Choose a sunny day, focus on the site’s best features or the little touches that make it special and, most importantly of all, show some happy guests having fun.
4. Good content
Nobody wants to read a boring website. You need strong, interesting content that focuses on all that your glamping site has to offer. Make it short and to the point – visitors don’t have the time to scroll through pages and pages of text. Ask yourself, if I were looking for a glamping holiday what would I want to know? The answer is: location, the facilities on offer, availability and cost. Good content, using key words such as glamping, is also much more easily searchable on Google and other search engines. If you use a WordPress website, then a free plugin called Yoast is a handy tool to test how your content scores on SEO (Search Engine Optimisation) and will enable you to get your pages higher up on Google’s rankings.
5. Good, strong call-to-actions
These encourage website visitors to take immediate action. Use buttons such as “book now” or “special offer.” If it’s not clear to visitors where they should click to book a holiday with you, they simply won’t do it and may go to another site instead. Here is an example of the call-to-action buttons on our website.
6. A good user-friendly booking platform
Integrating a good booking platform into your website is a major advantage. Make sure your availability is always up-to-date and the accommodation is actually possible to book for the period during which the visitor wants to stay with you.
7. And finally, testing, testing, testing
Once you have a good website up and running you need to extensively test it. Ask family, friends and contacts to visit your website and get their feedback. They may offer a different perspective, point out things that are confusing or ways in which it could be improved.
We wish you luck with building your glamping website. Do you have questions? Don’t hesitate to ask!