Glamping: enabling hotels to reach a new market

Glamping is now firmly established and is a favourite amongst holidaymakers, but glamping accommodation is not just confined to campsites. Agriturismo sites and hotels are also recognising its versatility and understand that by adding luxury glamping tents, they can enhance their business. For example, Villa Alwin Beach Resort in Italy has merged agriturismo with glamping by using our tent accommodation. If you want new ways to reach new guests, here’s how glamping can help.

Hotels and glamping – the perfect combination
Hotels are increasingly adding luxury tents to the accommodation that they offer in the Netherlands, Slovenia – where glamping resorts have really taken off, other parts of Europe and Australia. Guests can enjoy a night in a luxury safari tent or tepee while enjoying all the facilities the hotels have to offer including restaurants and spas. Hotels with glamping accommodation are a popular choice for weddings where guests can choose a normal hotel room or a night under the stars. It means that hotels can target larger groups and provide guests with a wider choice of accommodation. It’s perfect for couples and for families and we often hear the phrase “That’s how I would like to camp.”

Turning your hotel’s offering into a unique experience
Glamping is not just about luxury camping, it’s also about providing a different experience for your guests. Maybe they can already get married in your hotel – but how much more special would it be if they, and their guests, could spend the wedding night in luxury glamping tents and enjoy a festival atmosphere with a food truck and a campfire? By adding glamping tents, hotel owners can extend their reach, add more accommodation than they already have and target a broader range of potential customers.

Back to all blogs >>

GlamXperience, Balgownie Estate – Australia