Do you already own a campsite and are thinking of installing some glamping tents? It’s a good way of broadening your target market and taking your campsite upmarket. But how do you start? Here’s some tips to point you in the right direction.
1. What do your existing and potential guests want?
Ask your existing guests if they would like to try glamping – do they want better facilities? Tents with bathrooms or even air conditioning? They may well be interested, but you can also reach a new and wider audience who may not ever have tried a traditional camping holiday because they believe it’s too basic, but who may be tempted by more luxurious glamping.
2. Learn from others
A growing number of campsite owners have switched from camping to glamping or offer a combination of the two. You can learn from them, read how they did it and also try out some glamping sites for yourself to see what it’s like.
3. Choose the right type of glamping accommodation for your guests
If you’re ready to make the change to glamping, then you need to select the right sort of accommodation for your target audience. If you want to attract couples looking for a simple, more affordable glamping experience then the Woody Junior is perfect. Families may prefer to stay in our Safari Cabin for example.
4. Start small
The transition from camping to glamping is a process. You don’t have to replace all your existing accommodation at once, but can offer a range of different options. Start with a few glamping tents and see how things go. Then after the first season, you can make plans for the future.
5. Think about the layout
Most campsite owners choose to set up a separate field with glamping accommodation. Think about the atmosphere you want to achieve and the sort of guests you want to attract. If you are targeting couples, then they may want more privacy, so all the glamping tents should face one direction and should be well spaced out. If you are aiming for family groups or perhaps weddings or groups of friends then you can place your glamping accommodation in a circle around a central shared space.
6. Talk to the local authorities
If you already have a campsite then you will be familiar with local regulations, but if you are adding glamping accommodation then talk to the local authorities about any specific rules that may apply.
7. Put your glamping site on the map
Once you are up and running, contact previous guests and let them know about your new accommodation, take some beautiful photographs and update your website. And think about joining forces with agents who focus on glamping, which may give your business a boost.
8. Stand out from the crowd
If you have the budget, then you can improve your campsite with extra facilities to create a really memorable experience for your guests. Think about providing a breakfast service or a private hot tub.
If you want to find out more about transforming your campsite into a glamping experience, get in touch. We’re happy to help!